You’re Not Lost. You Just Stopped Lying to Yourself
You think you’re stuck.
You sit at your laptop, staring blankly, half-scrolling through someone else’s 6-step blueprint for building a successful business. There was a time when this stuff used to light a fire under you. You’d scribble down notes, get excited about new funnels or launches, and set deadlines that felt ambitious and shiny.
Now? Even the thought of "launching" feels heavy.
You’re tired. Not just physically, but mentally, even emotionally. Tired of pretending you believe in strategies that no longer align. Tired of squeezing your instincts into someone else’s framework. Tired of chasing clarity that never quite arrives.
And the worst part? You think this means something’s wrong with you.
Here’s the reframe I want to offer you today—not as a coach or strategist, but as a fellow traveler who’s been where you are:
You’re not lost. You just stopped lying to yourself.
You’re Not Broken. You’re Just Honest.
There comes a point in every entrepreneur’s journey when the noise of the outside world starts to drown out your inner compass. At first, it’s exciting. You soak up the webinars, download the templates, hire the experts. You move fast. You follow all the rules.
And it works - until it doesn’t.
Then comes the quiet voice. You know the one. It whispers:
"I don’t want to build a business that way."
"I actually don’t care about scaling right now."
"What if I’m allowed to want something different?"
But because that voice doesn’t come with a 90-day plan or a 7-figure testimonial, you ignore it.
Until you can’t.
The blueprint starts to feel like a cage. The goals you set? They’re someone else’s vision. And the spark you once had? Dimmed by the pressure to make your life look like an Instagram carousel.
I remember enrolling in a high-ticket program that promised live office hours, a Facebook group, and "support for beginners." I believed it. But once inside, it became clear the content was miles ahead of where I was. I couldn’t attend the live calls - my timezone made it 3AM. I couldn’t show up to the Facebook Lives - life, work, and real responsibilities didn’t fit that schedule. And as I missed session after session, the momentum disappeared. I felt further behind, not closer.
This isn’t failure. This is truth.
It’s not that you don’t know what you want. It’s that you’re finally admitting what you don’t want.
And that takes guts.
The Lie of False Clarity
We’re told to pick a niche, choose a platform, build a website, sell the offer. Rinse and repeat.
We’re told that clarity comes from action - so we take more action.
But here’s the truth:
Action without alignment is just busywork in disguise.
False clarity feels productive. It gives you something to do when you’re scared to be still. It offers certainty in the form of checklists, roadmaps, and algorithms.
And let’s be real - if you’ve been down the rabbit hole of online marketing gurus, you’ve likely been sold the idea that there’s only one right way to succeed. The frameworks, the formulas, the "do-it-this-way" blueprints that promise passive income and freedom if you just follow the steps.
I’ve watched friends spend thousands on coaches and consultants. And the moment they couldn’t afford the next monthly retainer, everything stalled. Because they hadn’t built the skills or confidence to trust themselves - they’d only learned how to outsource their power.
And here’s the kicker:
The more you chase someone else’s path to success, the more disconnected you feel from your own.
When it doesn’t feel good anymore - when it starts to feel manipulative, performative, or just plain exhausting—that’s not a cue to double down.
It’s a signal to pause.
Because real business? It starts with what you want—not what someone else is selling you.
So if everything feels foggy right now, if the plan that used to make sense suddenly feels like quicksand?
That might not be confusion.
That might be your integrity kicking in.
The Fog Is a Filter
Let me offer a different metaphor:
What if the fog you’re in isn’t a lack of direction, but a filter?
What if it’s your inner voice quietly saying:
"That’s not for you."
"That version of success isn’t your truth."
"You’re allowed to want something different."
That fog can feel paralyzing. You second-guess everything. You wonder if you should quit, pivot, or scrap everything you’ve built. But here’s what I know:
This in-between space matters.
It’s where the old scripts unravel. It’s where your deeper values start to emerge. It’s where your business begins to shift from performance to purpose.
No, it doesn’t feel productive. You won’t have a new content plan to show for it. But it’s real. And it’s necessary.
You Don’t Need a Niche. You Need a Minute.
Let’s release the pressure right now.
You don’t need a niche.
You don’t need a 6-month plan.
You don’t even need to be sure you still want to run a business.
What you do need?
One space. One moment. One conversation where you can say what’s actually true.
Where you can admit:
"I’m tired of pretending."
"I don’t want to scale."
"I’m not sure who I am in this business anymore."
And not be met with a pitch or a prescription.
Just presence.
That’s where clarity begins.
In honesty. In stillness. In letting yourself question the old rules without rushing to replace them.
The New Way Starts Here
If you’re in this weird, wild middle ground where nothing feels clear but everything feels true?
I see you.
Because here’s what changes everything:
Talking with someone who’s lived through this same unraveling—who knows the fog, the ache, the swirl of questioning whether you even want to keep doing business at all—can be a game-changer.
That’s why I created Business,…Maybe?
It’s a private 30-minute session designed specifically for women who are thoughtful, honest, and smack in the middle of the fog. Women who are exploring not just the next move, but whether business is still aligned with their truth.
No pitch. No perfect plan. No pressure to figure it all out by the end.
Just one grounded space to say what you’ve been afraid to say.
If this resonates, come join me.
(Link on image: https://businessmaybe.com/)
🗓️Book your Business,...Maybe? 30-min session → businessmaybe.com
